Afternoon readers. As you may be aware, there’s a recession going on. And in the true spirit of money-saving, many companies are turning to advertising for free on social media networks (Facebook, Twitter, and Linkedin to name a few) to save those all-important pennies.
This growing social media phenomenon can work to your advantage whether you’re a recruiter, a job-seeker, or simply using Twitter or Linkedin for your business.
Have a look at our handy tips below:
1. If you’re a recruiter, create a Twitter profile, a Linkedin Profile and Group, a blog, and a Facebook Page for your company. This way you can reach a massive user base of potential recruits. We’re going to assume you already have a website!
2. If you already have said profiles, are you using them effectively? Keep your tweets around 100 characters so that your followers can RT (Retweet) your posts to their contacts with more info if necessary. Make sure you are including the link to the advertised job as a shortened URL so it takes up less of your 140 characters. You can use a variety of websites for this. We recommend bit.ly, as it comes with free tracking stats so you can see how many people have viewed your job posting. Keep your Tweets, Facebook updates, and Linkedin statuses concise, clear and refer users to more information on your website.
3. Cross-pollinate your posts on all of your social media profiles and blog. Posting on all of those may sound like a lot of work, but it’s easy to post your update on Twitter, and then connect it to your Facebook and Linkedin profiles and your blog, saving you time and effort. Check out TwitterFeed for connecting everything together using RSS Feeds (Really Simple Syndication).
4. Add connections from Twitter, Facebook, jobseekers on Monster etc., and then go one step further by being a little more creative… Search Twitter’s “Trending Topics” for keywords like “job-hunting” and “unemployed” and add people who are in the market for a new job.
5. Of course, it’s easier to get followers (connections, friends and readers) to come to you, rather than hunt them down yourself, but this will happen naturally once you have a solid enough follower-base, and as users find your status updates, tweets and posts through other people they subscribe to. Don’t forget to keep marketing your profiles using your websites, business cards, and company documentation.
And for the job-hunters?
1. Follow recruitment companies such as @MonsterCareers, and @UKHub (and have a look at their blog) on Twitter for up-to-the-minute job Tweets, and register on their main sites too. @NickWalrond also provides great links to articles on CVs, Professional Networking and other interesting career and business info. Also, check out TwitterJobSearch. This great tool uses Twitter to find job posts.
2. Get on Linkedin to find job postings in your area and use the search facility to find the kind of companies you are interested in. Don’t forget to build up your Linkedin profile and seek a few ‘recommendations’ from old bosses to make you gold dust to employers. On the same token, make sure you have an up-to-date and proofread CV.
3. If you have a blog, write about what kind of job you are looking for, and similarly keep followers, friends and connections in the know about what you are doing and what jobs you are trying to find. Chances are one of your contacts will know someone who knows someone and will get in touch.
4. On a similar note, subscribe to the Blogs of companies you’d like to work for and you’ll be one of the first to know whenever a job is advertised.
5. Whilst Facebook is used more for keeping in touch, job postings are put on the Marketplace fairly often depending on your location and you never know when you might find something promising there.
For more great tips and info, follow us on Twitter, and subscribe to our Blog. And whether you are recruiting or jobseeking, let us know how you get on in the comments below.
In other news, the UK Government has launched a 20-page guide to Twitter today encouraging MPs to start using the service to keep citizens informed. [Source: http://bit.ly/kFzP2]
Someone’s got the right idea eh?
Posted by Ady Harold - Web Marketing Manager
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