The RSG campaign relied on the passion and personal integrity of both senior leaders and their staff to shape and transmit our single-minded proposition, ‘Empowered Thinking, Proven Delivery’ and encouraged employees to feel their views were recognised and valued to increase their levels of engagement in the company.
“We tried to engage everybody into the new vision for the business. We drew upon our own staff’s personality, ambitions, experience and expertise and then used that information as a platform for developing and delivering our brand message. The beauty of this is that it allows RSG’s proposition to be personalised, instead of becoming some glossy corporate message that is delivered without adequate content. The feedback I have received from all areas of the company has been overwhelmingly positive. Through a smart execution the team have raised the bar and set new standards for internal communications.” said Mike Beesley, Director of Group Sales and Marketing.
The Recruitment Industry Awards judging panel met on Wednesday to sort through ‘the exceptionally high standard of entries’ and the Awards ceremony will be held at Grace in Great Windmill Street, London on the 3rd June, 2010.
The panel was chaired by Recruitment Consultant editor Jim Tanfield and was made up of TEAM UK’s Liz Longman, Elite Leaders managing director John O’Sullivan, Thomas International chairman and chief executive Martin Reed with Front Page Publishing’s Paul Harwood and 1st Choice Software’s Roy Snart.
Judges’ chairman Jim Tanfield said: “The standards for a majority of entries was exceptional and judges had their work cut out to find a winner in each category. There was something incredibly heartening about the diversity of entries, with small and large recruitment firms alike as well as the support services, wanting to celebrate their achievements following a turbulent economy.”
To view the shortlists for all five Recruitment Industry Awards categories, including Best Marketing Campaign, visit http://www.rec-con.co.uk/article.php/news/shortlist_announced/2726