Thursday, 29 April 2010

Resource Solutions Group (RSG) short-listed for prestigious Award

Resource Solutions Group's successful brand launch and internal marketing campaign, ‘I’m RSG’ has been short-listed for Best Marketing Campaign in the Recruitment Consultant Industry Awards, sponsored by 1st Choice Software.

The RSG campaign relied on the passion and personal integrity of both senior leaders and their staff to shape and transmit our single-minded proposition, ‘Empowered Thinking, Proven Delivery’ and encouraged employees to feel their views were recognised and valued to increase their levels of engagement in the company.

“We tried to engage everybody into the new vision for the business. We drew upon our own staff’s personality, ambitions, experience and expertise and then used that information as a platform for developing and delivering our brand message. The beauty of this is that it allows RSG’s proposition to be personalised, instead of becoming some glossy corporate message that is delivered without adequate content. The feedback I have received from all areas of the company has been overwhelmingly positive. Through a smart execution the team have raised the bar and set new standards for internal communications.” said Mike Beesley, Director of Group Sales and Marketing.

The Recruitment Industry Awards judging panel met on Wednesday to sort through ‘the exceptionally high standard of entries’ and the Awards ceremony will be held at Grace in Great Windmill Street, London on the 3rd June, 2010.

The panel was chaired by Recruitment Consultant editor Jim Tanfield and was made up of TEAM UK’s Liz Longman, Elite Leaders managing director John O’Sullivan, Thomas International chairman and chief executive Martin Reed with Front Page Publishing’s Paul Harwood and 1st Choice Software’s Roy Snart.

Judges’ chairman Jim Tanfield said: “The standards for a majority of entries was exceptional and judges had their work cut out to find a winner in each category. There was something incredibly heartening about the diversity of entries, with small and large recruitment firms alike as well as the support services, wanting to celebrate their achievements following a turbulent economy.”

To view the shortlists for all five Recruitment Industry Awards categories, including Best Marketing Campaign, visit

Sticky Media is an RSG company

Thursday, 8 April 2010

Don’t Tweet That! 10 tweets that will get you into hot water...

Leading on from my last blogs look at the Nestle Facebook disaster, I thought I’d follow up with a few words about one of its biggest rivals, the mighty Twitter.

Time and time again people have posted things to their corporate Twitter feed that has really blown up in their face and surprisingly, the big corporate machines have been just as guilty of this as the rest of us. So I've rustled up a few tips to help you stop your tweets turning into 140 character time bombs that explode into twittersphere.

In all honesty, I look at Twitter in the same way that I look at other sources of written communication - books, blogs, magazines, websites, social networking - they all have a purpose and can be used effectively but each presents it's own dangers as well. This is a huge challenge for companies.

Don’t get me wrong, Twitter can definitely add value to any business that uses it well. It is a great way to reinforce your brand, share news and important information, gather feedback, advertise and most importantly, start a dialogue with your customers and prospects – and the only cost is the time of the people involved with managing your Twitter account.

But it's surprising just how many organisations don’t use them effectively and there are some who don’t even seem to think before they tweet. Surely, before you’re going to say something publicly that will reflect on your company or brand, you should take just a split second to think about what you’re posting? I know the first thing that pops into my head isn’t always something that I’d want to broadcast!

Here’s a little list I pulled together for corporate tweeters:

The Definitely Do Not Tweet List!

1. Don’t just use twitter as an advertising medium – it doesn’t work that way. Twitter is designed for relationship building. The most successful corporate accounts provide insights and value to the general listener.

2. Don’t complain about your colleagues or clients on Twitter. If they don’t read it someone else will tell them about it, trust me, it will get back to them!

3. Don’t get defensive about negative criticism of your company or it’s services, use the opportunity to show those listening that you care about what they think and try to resolve any issues they have.

4. Don’t post about any confidential company affairs or finances. This can get your company in a lot of trouble and will almost definitely leave you without a job.

5. Don’t publicise any private issues or jeopardise the company’s working relationships.

6. Don't #hashtag every topic. After a while, your topics will just be ignored and you will be un-followed.

7. Don't tweet about any issues you have with a co - worker or your employer or anyone else for that matter – try talking to them about it! This just makes both you and your company look really unprofessional (not to mention a tad passive aggressive!) not such a good look.

8. Don't tweet your eating habits. Seriously. Just don't do it.

9. Don’t think having an anonymous account or user profile makes any of the above okay.

And Finally...

10. Don't use completely unrelated hot topics or events solely as a PR opportunity to further your own name and social media rank and position, people will see straight through it.

To illustrate this last point, I leave you with this example, posted by the official Google Maps API twitter account, just after the news broke about the death of the ‘King of Pop’ Michael Jackson. It's a pretty insensitive attempt to use some completely unrelated news to attract people to their website, which they have since deleted: