Tuesday, 23 June 2009

Banner Advertising - Flash or Static?

A pivotal element in recruitment advertising, the banner advertising, when provided with (usually) such a small area to play with, how does one create impact in a space roughly the size of a few postage stamps?

Flash! This made a massive impact when it was introduced, every banner had a gawdy flashing element proclaiming 'Congratulations! you are the 1,000,000th visitor and you have won £1,000!!', or 'Poker at its best, Play online against real people now!' - it almost seemed like having a static image was the classy alternative, 'no flashing lights required here - my logo is strong enough' they seemed to say.

But now the techniques used with Flash to draw attention without detriment to commercial integrity are on the up. We recently composed the below 468x60 banner for our client Sanderson Recruitment - to demonstrate their breadth of experience in the recruitment market as well as their commitment to providing excellent service; all within the realms of attention-grabbing yet professional and effective.

As Adobe and other related companies march forth with their innovation - the ability to use a small space with devastating effect will only improve. It's acheiving that middle ground between corporate and attention grabbing that will remain a challenge throughout.

Posted by Mike Wedge

If you would like to get in touch with Sticky Media Group please visit our web site for further details here.

Greetings and Salutations

This is the first post (as you will no doubt notice) from Sticky Media Group. It seems that over the course of the last few years, recruitment advertising has snowballed massively in both variety and market acceptance. Gone are the days of the standalone job advert, welcome the days of brand development, employers of choice, banners, buttons and a whole host of alternatives.

Just to give you a little background in where we are coming from... Unlike several other recruitment advertising agencies, we are from a recruitment background - we have over 30 years in the recruitment market hailing from Resource Solutions Group: one of the UK's largest independent IT recruiters. We applied this extensive experience to produce a media company without the fuss, delays and lack of relevant knowledge that we so often saw in our experience.

We have undertaken work for MI5, Lloyds Banking Group, Reckitt Benckiser, and Nutricia to name but a few. We are confident in our solutions given our experience has taught us to be effective and innovative in our advertising and marketing process.

From PPC to CSS, Flash to Print, Logos to Whitepapers, we have a wealth of experience and pride ourselves in our ability to pick a bespoke solution to satisfy and exceed the expectations of every one of our clients.

Posted by Mike Wedge

If you would like to get in touch with Sticky Media Group please visit our web site for further details here.