Are you measuring Social Media ROI? 84% of professionals aren’t.

Now that Social Media has established a place in our society and has proven to be a “fundamental shift in the way we communicate” and not just a passing fad, the inevitable question has been asked…


How do you measure Social Media ROI?

Whilst many businesses have embraced the power of social media for marketing by conversing and listening to followers, just as many businesses have shied away from the concept, at least for the time being.

According to Equation Research’s “2009 Marketing Industry Trends Report”, 37% of brand marketers claimed that “there is no established way to measure effectiveness”. And 37% responded that they didn’t know enough about Social Media to begin using it.


Even more interesting then, is the statistic claiming only 16% of professionals worldwide currently measure the ROI of their Social Media marketing.

Luckily, help is starting to emerge on how to measure ROI in this new arena. (And advice on not measuring here… and here)


Check out our quick list of resources:

• Mashable - How to Measure Social Media ROI for Business
• ComputerWorld – What’s Your Twitter ROI? How to measure social media payoff
• BtoB – You CAN measure social media ROI
• And Interactive Insights Group – ROI Superlist

Have you found any more great resources, or have any tips for professionals? Should the question be "WHY measure social media ROI?" Comment below...